The ecosystem of food market Before we get to the trend part of the market, you would be glad to know that apnacake.com is right in the middle of the action as a platform promoting healthy bakery products and the makers – the home bakers in India. We encourage homemade, fresh from oven cakes to…

  If you make, bake and sell cakes then the biggest determinant of customer experience is the delivery system, precisely the last mile delivery of the ordered cake. We interviewed several home bakers from different cities in India and found interesting stories related to cake delivery. Almost 90% of them have different levels of concern…

  Must Have baking essentials Creative work such as Home baking has full of surprises, love and dedication apart from usual ingredients of cakes. There are subjective qualities required to make a cake, and there are tools that are must have to bake a cake. Out of many tools or essential bakeware, we find the…

Home Bakery Personalized Personalization helps advance customer relationships, and who would know better than home bakers. Home bakers have adopted the art of personalization in true sense. Personalization is every marketer dream strategy to acquire customers. Home bakery market runs on relationship, and relationship does not end with delivery. Once a cake is delivered to…

Automation and robotisation is the new normal and world is accepting this change. As this trend accelerating by day, different sectors are getting involved and evolving with innovations. Latest among is the baking industry. Stephen Robinson made a cake-baking robot because he wanted to challenge himself to learn the basics of robotics. This project took about 300…

  Summer is about not being what you were in winters. Are we confusing you 😊. Summer is about staying cool, eating fresh, keeping yourself hydrated. However, when it comes to desserts and cakes it does not follow calendars, do they? We tried to find some of the trending demands for summer cakes in India:…

  As per Celiac Disease Foundation, Gluten is a general name for the proteins found in wheat (wheatberries, durum, emmer, semolina, spelt, farina, farro, graham, KAMUT® khorasan wheat and einkorn), rye, barley and triticale – a cross between wheat and rye. Gluten helps foods maintain their shape, acting as a glue that holds food together. There are…

  This is the best time of the year to be in love, quite openly 🙂 After all it is Valentine’s Week, and all the love-struck couples dedicate the whole week starting 7th Feb till 14th February for their love ones. The week is celebrated  by people to express their love to that someone special ! While…